D. W. 'Shorty" Elrod

D. W. "Shorty" Elrod, 66, died March 1, 2015.
A native of Commerce, GA, he was a son of the late Viola Parker and Dorsey Weldon Elrod and was preceded in death by a brother, Jimmy Elrod.
In 1972, Shorty joined the automobile sales industry with Ivy Coile Motors and continued his sales career with Barrett Dodge and was presently employed with Landmark/Athens Dodge. Over the years, he became known for his advertising slogans and was best known for his "Boom, Boom, Boom" advertising campaign.
Shorty will be remembered as a self-motivated, strong-willed, courageous man whose family came first.
Survivors include his wife, Pamela Elrod; daughter, Tiffany Elice Elrod (fiancé, Nicholas Allen Wegel) of Statham; sister, Mary Jean Elrod Strickland of Commerce; brother, Danny L. Elrod of Jefferson; and many other family member and friends.
Funeral services will be Thursday, March 5, 2015 at 2:00 PM at the chapel of Lord and Stephens, WEST with Pastor Tim Hammond officiating. The family will receive friends Wednesday from 4:00 until 8:00 PM at the funeral home.
In lieu of flowers, memorials may be made to the American Diabetes Association, which Shorty supported for many years.
Lord and Stephens, WEST, is in charge of arrangements.